Google Hotel Ads success stories

Google Hotel Ads success stories

Learn how property owners have increased bookings at an efficient cost with Hotel Ads.

Google Hotel Ads success stories

Learn how property owners have increased bookings at an efficient cost with Hotel Ads.

AccorHotels

AccorHotels is a world-leading travel and lifestyle group with more than 4,300 hotels, resorts, and residences across 100 different countries in its portfolio ranging from luxury to economy brands.

AccorHotels was able to increase traffic and drive bookings with Google Hotel Ads to its key emerging markets. Following this success, AccorHotels will use this approach in both mature and emerging markets to more accurately reach international travelers.

Results

AccorHotels
AccorHotels
+20%
+20%
Lift in YoY traffic
+65%
+65%
Lift in YoY bookings
+84%
+84%
Lift in YoY revenue

InterContinental Hotels Group

InterContinental Hotels Group

With nearly 5,200 hotels in almost 100 countries, InterContinental Hotels Group’s (IHG) portfolio of brands includes InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, and Holiday Inn®.

Through attribution and the use of Google Hotel Ads, participants across the company were shown how their marketing budget is directly contributing to every campaign, by matching every dollar to the traffic and bookings it produced. After testing this strategy with approximately 10% of its properties, IHG plans to expand the program across the entire company.

Results

 

InterContinental Hotels Group
InterContinental Hotels Group
+53%
+53%
Increase in traffic
+70%
+70%
Lift in bookings
+78%
+78%
Lift in revenue

Choice Hotels

With over 6,800 hotels franchised in more than 40 countries and territories, Choice Hotels International, Inc. represents brands including Comfort, Sleep Inn, and Econo Lodge.

Properties at lower occupancy rates received more aggressive bids within Google Hotel Ads, which led to more traffic and greatly benefited Choice’s value brands: Rodeway and Sleep Inn. By leveraging occupancy data, Choice grew its traffic, bookings, and revenue while improving its return.

Choice Hotels
Choice Hotels
+75%
+75%
Lift in bookings
+93%
+93%
Incremental revenue increase
+17%
+17%
Improvement in ad spend return on investment(ROI)

Are you interested how Google Hotel Ads can contribute to achieve your targets? Please feel free to contact us for more information.

Rudolph Dekker

Rudolph Dekker
Strategic accountmanager Travel

Tell me more about the possibilities Google Hotel Ads offers!