Google Smart Shopping optimisation
Smart Shopping requires a different way of looking at your campaigns. If you want to win the battle against your competition without spending more on Google unnecessarily, then there are other insights that you can use and other variables than keywords and bids that you can adjust on.
Based on our experience with Smart Shopping campaigns and the extensive research we have done, we see three focus areas that will help you improve your Smart Shopping results:
1. Feed and Merchant Center optimisation
2. Product optimisation
3. Efficiency optimisation
Learn how to optimise your Google Smart Shopping campaigns, download the whitepaper.