What are the key changes?
- Integration with Hotel Center: Starting October 15, 2024, all new and existing Google Ads accounts linked to a Hotel feed will automatically enable Travel Feeds in search ads. This applies to relevant search campaigns targeting specific hotel-related keywords or broader queries like 'hotels in Boston'.
- Control Over Participation: Advertisers will have the ability to manage participation in this new feature at both the account and campaign levels. This can be done through the settings of both the account and the campaign. After the product is generally available, advertisers will have the option to opt out.
- Rich Content in Ads: The integration with Hotel Center feeds will enrich search ad campaigns with prices, images, and more, contributing to increased engagement and improved ad performance.
- For Existing Beta Participants: Advertisers already participating in the beta of Travel Feeds in search ads do not need to take any further action.
For a detailed overview of how to manage these settings, please visit the Google Ads Help Center. These new functionalities offer travel advertisers powerful tools to enhance their visibility and interaction in the competitive travel market.
Is your Google Hotel Centre already linked to your Search campaigns? If not or do you have other questions about this topic. Let us know and we can make the connection or help you! Contact us.