Performance Max optimization guide

This guide explains step by step how to set up and improve your Performance Max campaigns, so that they successfully help you achieve your targets!

This guide teaches you how to achieve:

• Strategic excellence: determine what you want to achieve and how to achieve these goals with PMax.
• Measurement excellence: numbers tell the tale, learn all about KPI's and reporting.
• Creative excellence: Optimize your feeds & assets for better results.
• Audience excellence: know your audience and use customer data the right way.