Adchieve Insights: smart advertising insights
Advertising automation at its best
With Adchieve’s Insights Software, you benefit from smart advertising insights and automation at its best.
Start with a separate entry-level service: POAS insights, keyword insights or price insights or change your turnover machine into a profit machine and benefit from the entire Insights package with ultimate insights.
Are you a data-driven marketer? With Adchieve’s software, you use your data future-proof, and you also benefit from data insights across various advertising channels such as Google, Facebook, and Amazon.
Entry-level service POAS: Benefit from automatic margin insights
Looking at just your Return on Ad Spent is a thing of the past. If you want to play the advertising game in the right way, it is important to have insight into your turnover and profit: Profit on Ad Spent. POAS is one of the Adchieve Insights entry-level services, which gives you a complete insight into your margins.
We link via Google Analytics or directly with your ERP system. Our software then automatically uploads your gross margin per order and links it to your advertisements. In your Google interface, you then gain insight into your POAS at various levels.
These are all advantages at a glance:
- Determine your margin formula yourself.
- Make informed decisions about your bids.
- Determine a healthy balance between turnover and margins yourself.
- Insight into POAS per account, campaign, ad group/product group, or keyword level in Search Ads.
Keyword Insights entry-level service: we bring them back
Google’s Smart Shopping solutions have made advertising easier, but fine insights have also disappeared. The disappearance of keyword insights, in particular, is a thorn in the side for most SEA marketers.
Our software retrieves your keyword insights on a large scale, putting you back at the wheel. These are all the benefits:
- Brand new feature: be one of the first internationally.
- Regain control of your keywords in combination with Smart Shopping.
- The ability to track your “market share” relative to your competitors.
- Monitor fluctuations in your market share after your adjustments or as a result of external factors.
- Discover new keywords for your titles for better rankings.
- Spot popular products from your competitor.
Entry-level service Price Insights: minimal adjustments, great result
As an advertiser, you know that your price is never a given. Playing the right game with your price makes your profit enormous compared to your competitors.
Therefore, price insights are a must. Do you want to know what prices competitors work with and who is the cheapest? Our entry-level service, Price Insights, provides quick and easy insight into this.
Adchieve Insights: the complete package with ultimate Insights
Our software can even exchange the largest datasets with Google Ads and Analytics. Connect all your Insights and benefit from ultimate automation insights.
In addition to POAS, keyword and price Insights, our ERP connection, margin calculator, margin insights, product insights, brand insights, and customer insights also do their work for you in this ultimate insights package.
This is what ultimate automation brings you:
- Turn the Smart Bidding algorithm into a profit machine. Include POAS insights as input for Smart Shopping and adjust for turnover and margin.
- Provide insight into who your most important customers are. Discover patterns, determine your lifetime value and move along with your bids.
- Get important cross and upsell insights.
- View stock insights in the gauge arc.
Cross and upsell insights
In many cases, even more than SEA specialists and online marketers know, the advertisement of product A does not lead to the purchase of product A. For some advertisers, we are talking about more than 50% (!) Of their sales. Via the advertisements tab in Adchieve Insights, you get insight into your cross and upsell insights, so you can advertise smartly and instruct the purchasing department in the right way.
The POAS tool from Adchieve is a nice reality check for us. Thanks to their features, we grow every year with our Ads campaignsBart van den Bosch - online marketer - Sanitairwinkel.nl
Variants: extra feature for the fashion industry
Do you work in an industry that deals with sizes? In the variants tab in Adchieve Insights, your measurement arc and weighted availability are automatically updated. As you can see in the image below, in this case (unfortunately), only 35% of the buyers have the right size in stock. Take action on time and instruct your purchasing department!
These customers already profit from great Insights:
Want to know more about Adchieve Insights?
No problem, schedule a call.
Not ready for a conversation yet? We regularly publish interesting studies and articles that have also appeared on Emerce (Dutch) and Search Engine Land (international). You may find the following article about cross and upsell insights interesting: New insights for SEA specialists