More about our speaker:
Vincenzo Cascone
Company: Google
Role: Account Manager EMEA (travel ads)
Vincenzo has over 6 years of experience in account management for travel clients, with more than 3 years dedicated to digital marketing at Google thanks to his current role as a Travel (hotel-vertical) specialist. His primary focus is on promoting Google's travel-specific advertising channels, particularly Google Hotel Ads and Performance Max, to help clients achieve their travel goals. Vincenzo provides expert guidance and support to hotel suppliers, marketing agencies, and integration partners, including account management, product knowledge, and campaign optimization. Within Google, he also collaborates with product teams to provide feedback and works with other sales teams to support their hotel partners.
Rudolph Dekker
Company: Adchieve
Role: Head of Travel
Rudolph has more than 10 years experience in digital marketing and Travel, including more than 5 years in his current role as Head of Travel at Adchieve. He brings a wealth of experience from various facets of digital advertising, with a particular expertise in paid advertising. Rudolph is recognized for his goal-oriented and results-driven approach, boasting a strong track record in performance-based marketing. With a strong network in the travel industry, he loves to work together with partners like Google on their goals, such a driving more direct bookings at a lower cost.
