Performance Max white paper

Performance Max is Google’s latest campaign type and will help you increase conversions across all Google’s advertising channels. It's literally one single campaign to rule them all.

In this white paper, we share what we know about Performance Max Campaigns:

• Timeline: why and how you should start testing now.
• Prioritization of Performance Max and how to manage your current campaigns.
• Best practices for creating Performance Max campaigns compared to Smart Shopping Campaigns.
• Best campaign structure for Performance Max campaigns.