White paper: Performance Max for Travel

Performance Max for Travel makes it easier for companies in the travel industry to achieve direct bookings using PMax campaigns.

In this white paper, you will read what exactly this campaign type brings to companies in the travel industry, but we will also give you concrete advice and tips on how to set up and optimize your PMax campaigns so that they contribute maximally to achieving your goals.

You will read:

1. What is Performance Max for travel?
2. Getting started with Performance Max for travel goals.
3. The best campaign structure for PMax campaigns in travel.
4. Best practices for Performance Max assets  in the travel industry.
5. Where do we expect Performance Max to go in the future?