The benefits
- Google integrates Hotel Ads results prominently in search engine results.
- Travelers book on your own website, which provides great opportunities.
- You can start with Free Booking Links, for which you pay nothing at all.
Want to drive more direct bookings with Google Hotel Ads?
With Google Hotel Ads, you increase your online visibility and attract guests directly, without losing margin to OTAs.
Adchieve seamlessly connects your hotel, resort, holiday park or campsite with Google Hotel Ads and other metasearch platforms. This ensures your property shows up exactly where travelers are actively searching for accommodation.
On top of that, we support you with smart campaign management and strategic advice, so you can generate more bookings at lower costs. With Adchieve, you get the most out of every euro invested in Google Hotel Ads and other metasearch platforms.
Google Hotel Ads is the nr. 1 Metasearch platform in the travel industry. A platform where travelers discover and compare accommodations within the trusted Google search engine. Booking takes place on the website of the accommodation host.
Curious about the possibilities of Google Hotel Ads for your organization?
Then request the free integration scan!
To advertise in Hotel Ads, Google needs your accommodations, availability, prices and booking pages. An important requirement from Google is that the prices on your website exactly match the prices you submit in Google Hotel Ads.
The Adchieve Google Hotel Ads integration automates this complex and labor-intensive process for you. As an official Google Hotel Ads partner, we'll integrate your properties onto the platform and you'll be live within 4-6 weeks.
The integration takes place in 3 steps:
We upload a feed with all your accommodation to Google, so that they know which Google Business Profile listings you want to advertise on. We update this feed in case of changed or new offerings.
We create a connection with your reservation system, for example, Stratech, Maxxton, Mews, Bookzo or any other reservation system. This allows us to forward your current prices and availability to Google.
Of course, the price and period for which you advertise in Google Hotel Ads must always correspond to the price and period on your own website. Therefore, we forward dynamic landing pages to Google.
With Adchieve you can further optimise your Google Hotel Ads by, for example:
Adchieve offers extensive campaign creation options where you have various options for creating and setting up your Google Ads account. Think of each hotel as having its own campaign or all hotels in one campaign and setting your targeting. Automated and always up to date!
We have extensive experience with bid management and are happy to advise you on the right bid strategy. With Google Hotel Ads, for example, start performance-based with the commission per stay strategy and only pay if the booking has actually taken place.
Formally, Google Hotel Ads are the paid ads that appear in Google’s metasearch results. In addition, Google offers a free option: the Free Booking Links. These appear lower in the metasearch listings but don’t involve any cost per click.
For both the paid Google Hotel Ads and the free Free Booking Links, the Hotel Center is the source. The Hotel Center stores all your data on rates and availability. Once you have a Hotel Center in place, it opens the door to a wide range of additional opportunities within Google:
In short, by investing in a well-structured Hotel Center today, you not only build the basis for driving more direct bookings through Google Hotel Ads, but also unlock a wealth of opportunities across the entire Google ecosystem.
In the dynamic world of Travel, it is crucial to promote your accommodations effectively. But how do you accomplish this efficiently with a large and/or growing number of accommodations?
Adchieve offers a solution that is unique in the world: Google Hotel Ads Automation. This smart tool automates the creation and maintenance of large-scale Hotel campaigns in Google Ads, allowing you to focus on strategy and profitability.
Adchieve integrates your listings with all the metasearch platforms you want to advertise on. We also offer optional support in managing campaigns in your own account and can provide advice on how best to set up your campaigns to ensure you get the best return from your advertisements.
Adchieve enables you to advertise easily and effectively on the following metasearch platforms:
Sure, happy to help! Contact us.
Would you like to know more about the benefits of using Google Hotel Ads? Download the whitepaper for free and learn more about this fast-growing solution.