Want to drive more direct bookings with Google Hotel Ads?
With Google Hotel Ads, you increase your online visibility and attract guests directly, without losing margin to OTAs.
Adchieve seamlessly connects your hotel, resort, holiday park or campsite with Google Hotel Ads and other metasearch platforms. This ensures your property shows up exactly where travelers are actively searching for accommodation.
On top of that, we support you with smart campaign management and strategic advice, so you can generate more bookings at lower costs. With Adchieve, you get the most out of every euro invested in Google Hotel Ads and other metasearch platforms.
Google Hotel Ads in brief
Google Hotel Ads is the nr. 1 Metasearch platform in the travel industry.
A platform where travelers discover and compare accommodations within the trusted Google search engine. Booking takes place on the website of the accommodation host.
- Google integrates Hotel Ads results prominently in search engine results.
- Travelers book on your own website, which provides great opportunities.
- You can start with Free Booking Links, for which you pay nothing at all.
Free Advice
Curious about the possibilities of Google Hotel Ads for your organization?
Would you like advice, a free scan of your current campaigns,
or just want to know more?
Adchieve Google Hotel Ads integration
To advertise in Hotel Ads, Google needs your accommodations, availability, prices and booking pages. An important requirement from Google is that the prices on your website exactly match the prices you submit in Google Hotel Ads.
The Adchieve Google Hotel Ads integration automates this complex and labor-intensive process for you. As an official Google Hotel Ads partner, we'll integrate your properties onto the platform and you'll be live within 4-6 weeks.
The integration takes place in 3 steps:
A feed with your properties to Google
We upload a feed with all your accommodation to Google, so that they know which Google Business Profile listings you want to advertise on. We update this feed in case of changed or new offerings.
Link with
the reservation system
We create a connection with your reservation system, for example, Stratech, Maxxton, Mews, Bookzo or any other reservation system. This allows us to forward your current prices and availability to Google.
Dynamic landing pages
that convert
Of course, the price and period for which you advertise in Google Hotel Ads must always correspond to the price and period onyour own website. Therefore, we forward dynamic landing pages to Google.
Extra optimisation of your Google Hotel Ads
With Adchieve you can further optimise your Google Hotel Ads by, for example:
-
Room Bundles: show the available stay types of your property.
- Whitelisting for Property Promotion Ads: extra visibility of your property.
- Use highlight extensions: show USPs why your guests should book with you.
- Display your brand’s logo within Hotel Ads.
- Free Booking Links: Get Free organic traffic from the Google Hotel Ads listing.
The advantages of Adchieve as Google Hotel Ads partner
-
Official integration partner for Google Hotel Ads onboarding.
- Specialist with years of experience in Travel ads.
- Create automated Google Hotel Ads campaigns easily and widely.
- Ownership of the Google Hotel Ads account for campaign insights and optimisation.
- Extensive possibilities in the field of technical optimization of campaigns, such as Room Bundles.
Google Hotel Center:the foundation for more Google campaigns
Formally, Google Hotel Ads are the paid ads that appear in Google’s metasearch results. In addition, Google offers a free option: the Free Booking Links. These appear lower in the metasearch listings but don’t involve any cost per click.
For both the paid Google Hotel Ads and the free Free Booking Links, the Hotel Center is the source. The Hotel Center stores all your data on rates and availability. Once you have a Hotel Center in place, it opens the door to a wide range of additional opportunities within Google:
In short, by investing in a well-structured Hotel Center today, you not only build the basis for driving more direct bookings through Google Hotel Ads, but also unlock a wealth of opportunities across the entire Google ecosystem.
Travel Feeds for Search Ads:
connect your Hotel Center to your search campaigns and leverage your feed data for more relevant ads.
Travel Promotion Ads:
besides advertising on hotel names through Hotel Ads, you can also target broader queries such as hotels in Barcelona, making you visible higher up the funnel.
Performance Max for Travel
use your Hotel Center as the foundation to easily set up this powerful campaign type.
Demand Gen campaigns
display dynamic prices from your Hotel Center in your display and discovery ads
Google Gemini
Google’s AI uses Hotel Center data to show real-time hotel prices directly within Gemini.
Google Hotel Ads automation
Scale up effectively: achieve more bookings with Hotel campaigns
In the dynamic world of Travel, it is crucial to promote your accommodations effectively. But how do you accomplish this efficiently with a large and/or growing number of accommodations?
Adchieve offers a solution that is unique in the world: Google Hotel Ads Automation. This smart tool automates the creation and maintenance of large-scale Hotel campaigns in Google Ads, allowing you to focus on strategy and profitability.
Adchieve Metasearch integration
Adchieve integrates your listings with all the metasearch platforms you want to advertise on. We also offer optional support in managing campaigns in your own account and can provide advice on how best to set up your campaigns to ensure you get the best return from your advertisements.
Adchieve enables you to advertise easily and effectively on the following metasearch platforms:
- Google Hotel Ads
- Google Vacation Rentals
- TripAdvisor
- trivago
- Bing Hotel Ads
Cases: Google Hotel Ads in practice
A selection of our customers & partners
