Increase Your Visibility And Sales With Property Promotion Ads
Within the framework of the hotel search experience, advertisers are able to place their properties at the top of destination level search, to influence users before they make their decision to book.
What are Property Promotion Ads?
Above the organic results in Maps and Hotel Search, Google offers one or two ad placements per listing. Property Promotion Ads are shown anytime a traveller submits a search for a destination, like “Hotel Amsterdam” or “Vacation Rental Denmark”. With this advertisers are able to reach travellers higher in the funnel, allowing them to introduce their brand to new customers.
Where are Property Promotion Ads shown?
The example below shows you a result for the search “Hotel in Amsterdam”. On desktop, 2 Property Promotion Ads appear on top of the search results, while on mobile the ads could be shown on for example the 5th and 10th position.
After travelers click on a Property Promotion Ad, they will be redirected to the “Sponsored Tab”. This tab will only show the price(s) of the advertiser and not the prices of competitors.
How do Property Promotion Ads work?
If you have active Hotel Ads campaigns in your account, we recommend to create a new campaign for Property Promotion Ads. This way you have complete flexibility to manage them separately from your Hotel Ads campaigns.
Property Promotion Ads offers bidding strategies similar to Google Ads and Hotel Ads. As advertiser you’re able to choose for a CPC or commission based strategy. You can choose to redirect travelers to your website or to the “Book on Google” funnel.
Similar to Hotel Ads, you don’t have any control on what keywords your ad is shown. Google will consider when it’s relevant to recommend your property to the user. The data in your Google My Business profile plays an important role in this, which is why it is important to keep this information up-to-date and as relevant as possible.
What are benefits of Property Promotion Ads?
- More visibility of your brand & property
- Target new potential guests in their customer journey
- The Ads are exclusive & there’s no competition in the Sponsored Tab
- Advanced bidding & bid adjustments possible
- Full flexibility, you decide when and what to promote
To start using Property Promotion Ads, Google needs to whitelist this feature in your Hotel Ads account. By working with Adchieve, advertisers are empowered to make bid adjustments and measure uplift and incrementality through Property Promotion Ads. Please reach out to us, to get started with promoted campaigns.
Strategic account manager Travel